It’s tough to be a podcaster. You’ve got a lot on your plate.
Your work begins way before you enter your studio (or mostly soundproof laundry cupboard) and stops long after you’ve finished recording.
And unless you’re one of the lucky podcasters who’s surrounded by a 10-person team that does everything for you, you’re also in charge of promoting your own content. And that’s hard too.
But it doesn’t have to be.
I like to think of podcast content repurposing as a matching up exercise. There are a lot of different formats that you could repurpose your content into and you just need to think of what would work best.
Here you’ll find a list of ideas that you can come back to time and again. It’ll inspire you to imagine what your podcast content could become so that when you have the time, you’re ready to get stuck in.
Obviously you’ll need to take into account what your podcast audience is ready for, but beyond that and the time that you have available, the sky’s the limit. Give yourself the freedom to explore where your podcast content could end up!
Nothing personal, but if you use your podcast social media accounts to post ‘New ep out today’ and NOTHING ELSE, I’m coming for you.
Your podcast’s social media presence could be so much more than that. It could be the foundation of a community that your listeners clamour to join. It could be where you share your own reflections on your podcasting journey and sketch out your vision for the future. Show that to your listeners.
Your social media posts can recount the lessons you’ve learnt across the last X many episodes, or follow the development of a theme across your podcast archives. Or, it could be where you make predictions about where you want to be 1/5/7/15 years from now. Make your listeners feel left out if they don’t follow you.
Ok, this one is for podcasters whose content is angled more in the educational direction, but that’s still a hella broad category. If you find yourself giving your listeners frameworks, top tips, step-by-step guides or anything that you really care about them learning and applying, then take those words and turn them into printable PDF worksheets. You can do this on Canva or hire a graphic designer.
A great example of this is the Squiggly Careers podcast who make these for almost every single episode they do. Check them out here.
If you know that your podcast website has a decent level of organic traffic, add a blog section based on your podcast episodes. Your blogs could be a summary of your episode highlights for people who might have missed it… or you could turn it up a notch.
Make your blog posts stand out by sharing insights from multiple podcast guests in one episode, or a place where you answer listener questions in a detailed, dedicated way. So few podcasts really take the opportunity to make their blog posts valuable to their listeners so it’s a great way to differentiate yourself.
Grow your podcast email list by offering your email subscribers something valuable. You can do this by turning your old podcast episodes into a helpful, engaging welcome sequence that’ll teach your subscribers something new. Plus, you’ll warm up your leads and get them to build their trust in you so that they’re primed and ready to buy your big offer.
This could look like a 5-day series of emails with 5 lessons you’ve learnt from your podcast, or a 7-day sequence with highlighted quotes from your top guests. Your sequence should be familiar enough to make your podcast listeners feel comfortable with being on your list, but different enough to add a tang of extra value that’ll make the emails worth reading.
Turn your podcast episodes into a mini-guide for your new listeners to peruse at their leisure. In it, you can highlight your favourite episodes, top guests, best insights and most memorable moments. It’s also a great idea for a lead magnet for your email list, or a thank you to your subscribers who support you through Patreon or similar platforms.
You can write a book. There’s nothing stopping you. You’ve got the content already there, and you have the audience. The next stage is to set it down on paper.
Ok, a book is a massive project, but it’s doable. And it marks a real milestone in your podcasting journey.
If you need help making your podcast content repurposing easy, get in touch with me.